Dahna M. Chandler, MPS

(This is a ghostwritten blog post.)

Celent’s recent research1 comes to some persuasive conclusions about the effectiveness of content marketing for financial planners. I found one conclusion stands out: Content marketing matters now more than ever. Here's why.

Current and prospective clients have a keen interest in educational content that helps them reach their financial goals, and they expect you to provide it for them. The pandemic also has driven clients’ appetite for timely content relevant to what’s happening to them today, causing them to eschew evergreen content. This ghostwritten blog post gives financial professionals the keys to building their digital marketing strategy around that content.

Today’s financial planner faces multiple challenges in business development, especially when just getting started with digital marketing techniques. There are numerous digital channels that financial professionals can leverage to connect with prospective clients like never before, and create growth for their firm. Oftentimes, the key to success in any digital marketing initiative is taking a unified approach. This ghostwritten blog post shows financial planners the basics of digital marketing planning.

The pandemic has propelled us into a virtual-first world, accelerating the need for firms to move to fully digitized operations. Research by Celent shows that as your clients commit to staying at home, they expect your digital technology to be exceptional. Despite your staff staying home, too, clients expect seamless onboarding and remote communication to get prioritized. This ghostwritten blog post shows financial professionals how to enhance technology to suit client needs in a remote work environment.

This is a ghostwritten post.

Research from Cerulli shows client satisfaction is higher than ever—80 percent of investors are satisfied with their current advisor, while only one percent are dissatisfied.
Yet, the exceptional client service bar is getting raised continually for financial professionals. Investors are pursing personalized advice more regularly since the pandemic began, and desire honesty and dependability from financial planners. Here's what clients expect from financial planners now.

Today’s women investors demand communication strategies customized to their needs. According to research from New York Life Investments (NYLI), 62% of women believe they have unique investment needs and challenges, and more than a third said it's extremely important that advisors meet them on their terms. Here's how to communicate with your women clients, so your relationship with them is enhanced.

If you have over 20 staff, it’s not enough for you to give HR work to someone in finance or operations. Creating your own HR team can improve employee experience and free you to focus on your business. Here's how.

It's well established that corporate America, including the financial services industry, lacks diversity in management. People of Color are hired less frequently, experience lower promotion rates and voluntarily leave at higher rates in most financial institutions. And, when organizations do engage in diversity initiatives, they often focus on “fixing People of Color” as if they are the primary problem. The Hartford has long had a distinct culture that supports employees at all levels. Here's how their EMPOWER program helps.

The Hartford’s innovative leadership development program helps both participants and managers enhance their leadership skills and create an inclusive environment for all. It's well established that corporate America, including the financial services industry, lacks diversity in management. Learn here one thing The Hartford is doing to address the problem.

At a time when Black-owned banks are disappearing through closure or consolidation, digital banking startup Greenwood Financial, which launched in October 2020, is showing Black banking’s resiliency with its Black- and Latinx-focused offerings. Learn more about the initiative and what systemic issues the neobank got launched to address.

Studies prove that, in most American homes, women still do most of the household management tasks. Increasingly, this includes handling finances. Research shows that, in nine in 10 American households, saving and spending decisions involve women, while 31% of partnered women are the primary managers of their household’s finances. Partnered or not, perhaps you’re a woman who’s decided it’s time to change your or your family’s financial picture. Let these seven women help you.

Your condo insurance policy covers only what happens within your walls. And “a master policy protects the building,” explains Scott Holeman, director of the Insurance Information Institute, a trade group. “An individual policy covers your liability, personal property and structural elements that are not covered by the master policy.” That's why you may need loss assessment coverage. Here's what it is and how to get the coverage.

Successful small business owners recognize how essential it is to commit to ongoing marketing efforts for their products or services. Marketing management isn’t just a seasonal event. It’s a business activity you constantly conduct, setting year-round objectives to achieve specific marketing goals. Here's how to do it well.

Auto and home insurance companies look at your past claims when setting rates for you. But how do they know about your insurance past? A database called C.L.U.E. serves up your insurance history in report form. What is it, what's in yours, what does an insurer see, and how do you fix mistakes on the report?

Career development is a process and is comprised of multiple steps. But there are two tactics that can be deal-breakers; if not done well, they could undermine the success of other efforts. They include nurturing your professional network and learning constantly.
Below are specific actions you can add to your career development plan related to those two tactics. Whether you’re angling for your first job or the corner office, these two tactics will help you thrive in your career..